Creative intelligence, pre-flight

Know which creatives will work — before you spend.

Myra reads your ad the way a human will: where their eyes land, what they feel, what they miss. So you can fix the weak creative before it ever leaves the brief.

Get started — it's free Sign in, try it on a sample, then upload your own.

Built for paid social, search, and display — tested on 1,000+ creatives

Verdict

Heatmap

Signals

Fixes

A creative with Myra's attention heatmap overlay and annotation pins

capri_reconnect.jpg

Test

GRADE C+

AESTHETIC BUT AIMLESS — NEEDS A CTA

High-quality imagery, weak conversion mechanics: the "RECONNECT" message is barely visible and there's no clear call to action.

Scroll-stop

2/5

Brand recall

2/5

Emotion

2/5

Feed perf

2/5

ANALYZING · 3.2s

3 fixes suggested

The blind spot

Most creatives fail before they get a fair shot.

By the time a CTR shows up in your dashboard, you've already paid to learn it. The signals were there the whole time — you just couldn't read them.

Users never see the product

Attention drifts to a background detail, the wrong hand, an oversized prop. The hero is invisible.

The brand goes unnoticed

No logo, no recurring color, no recognizable shape. Even when the ad performs, it builds nothing.

There's no emotional trigger

Technically correct, emotionally flat. Nothing in the frame asks the viewer to feel — or to act.

What Myra does

A second pair of eyes — trained on millions.

We model where attention goes, what tone the frame carries, and which elements are doing the work. Then we tell you, in plain language, what to fix first.

Where users look

Predicted gaze and a heat overlay show what catches the eye in the first second.

What they feel

Tone, valence, and arousal modeled per region — so you know if the ad lands warm, cold, or numb.

What's hurting performance

Brand, clarity, hierarchy, CTA — each scored as a signal so weakness is specific, not vague.

What to fix first

Ranked fixes — not a wall of advice. Apply the one with the biggest expected lift, ship, iterate.

Signal breakdown

capri_reconnect.jpg

Audience resonanceCalm, positive tone — fits luxury travel

Strong

Emotional hookReads warm and aspirational

Positive

Message clarity"RECONNECT" is low-contrast and barely visible

Weak

Call to actionNo CTA — a dead zone where the exit gaze lands

Missing

One-line verdict

"Aesthetic but aimless — add a clear CTA where the gaze already concentrates."

The engine

From a single frame to a clear next step.

Five passes, milliseconds apart. Each one answers a different question about what your creative is doing to the viewer.

01 · INGEST

Creative

Image, video, or HTML5. Channel, placement, and product context attach automatically.

02 · GAZE

Attention model

Predicted gaze path, fixation density, time-to-product, time-to-brand.

03 · EMOTION

Tone & valence

Warm vs. cold, calm vs. urgent, aspirational vs. functional — mapped to brand fit.

04 · SIGNALS

Behavior model

Clarity, hierarchy, CTA strength, brand prominence — each scored as a discrete signal.

05 · DECISION

Verdict & fixes

Run, fix, or kill — with the next single change that's most likely to move the needle.

What changes for the team

Less guesswork. Earlier conviction.

Use Myra at four moments in the creative cycle. Each one trades budget you'd have spent learning in market for a verdict you can act on now.

Pre-launch screening

Identify the creatives that would have wasted budget — before the campaign goes live. Send the rest back with a specific reason, not an opinion.

For media buyers & growth leads

Brief & review

Give design and media a shared language. The signal breakdown turns review meetings from arguments about taste into checklists about evidence.

For creative strategists & producers

Concept iteration

Catch the same weakness — invisible brand, weak hierarchy, flat emotion — across a batch in one pass. Fix it once at the source; the next round ships cleaner.

For growth teams & in-house studios

Client & stakeholder review

Stand behind recommendations with a page anyone can read. The verdict isn't a vibe — it's a grade, a heatmap, and a ranked list of fixes.

For agencies & consultants

Built for

Performance teams who can't afford to learn in market.

Performance marketers

Vet creative before it hits Meta, Google, TikTok, or programmatic. Stop paying to test what a model could tell you in seconds.

Creative strategists

Speak the same language as media buyers. Brief in signals, defend with evidence, ship rounds faster.

Growth teams

Run more concepts per cycle without flooding the pipeline with weak work. Keep launch quality high as volume scales.

Agencies

Bring receipts to client reviews. Make recommendations defensible and turn rounds into a shorter, sharper conversation.

In your workflow

Drop in a frame. Get a clear next move.

No new dashboards to live in. Use it where you already work — and connect Meta or Google when you're ready to calibrate against your account's own history.

Upload creative

Drag in an image, video, or HTML5. Or paste a Meta library link.

Read the verdict

A grade, a one-line read, and a signal breakdown — in seconds, not meetings.

Fix what matters

Ranked fixes with simulated impact. Apply the top one, re-score, repeat.

Launch with conviction

Ship the rounds you'd bet on. Park the rest with a clear reason why.

Optional · Connect Meta Ads or Google Ads to calibrate scores against your account's own performance.